Content OS · marketplace

Finish the work. Show the proof.

Identity is the workflow OS for solo creators — idea to Cut through a strict Pipeline, with Oracle as the teacher and Presence as the money desk. Brands hire from a live Media Kit whose YouTube numbers Identity actually fetched.

Get the app Hire creators

Two doors. One product. The app is free.

The product

Four rooms. Named as they live in the app.

Pipeline

Idea → Cut, in order

Ideation, Scripting, Production, Post-Production, Distribution. No stage skip. Write Script, Record, Edit, and Publish sit on the Project — not a pile of disconnected tools.

Oracle

One Briefing on Pulse

Oracle is the living teacher. Pulse carries one claim. Channel is a catalog desk. It does not invent numbers it did not fetch.

Presence

Media Kit, Pitch, Deal, Revenue

One Media Kit. A Pitch is an addressed, expiring send. Deals and Revenue are the money read model — not a second spreadsheet.

Marketplace

Brands hire on proof

Brief, apply, contract, deliver, then pay over UPI. Identity records the receipt. It does not hold the money.

Marketplace

How a Deal actually moves

1. Discover

Browse public Media Kits. Audience, views, and CTR come from the YouTube fetch — not a screenshot the creator typed in.

2. Brief or Pitch

A brand posts a Brief. A creator applies from the app. Or the creator sends a Pitch to one named brand.

3. Contract + deliver

Terms, signatures, and Deliverables live on the Deal. Work starts only after both sides sign.

4. Pay on UPI

The brand pays the creator directly. Both sides confirm. A receipt is the record. Identity never invoices a cut today.

Pricing

Free to make. Direct to pay.

Creators

The app is free. No subscription. No in-app purchases. Some Intelligence actions have a daily cap so the models stay on.

Brands

Browse, brief, and contract at no platform charge. You pay the creator over UPI. Identity stores the receipt. A platform fee is not collected today.

Full pricing →

FAQ

Straight answers

Where do creators work?+

In the Identity app. The website is not a second creator client. Get the app.

Which platforms are live?+

YouTube is the live connect and publish path. Instagram and Facebook are shown as not yet. TikTok is not connected.

How do payments work?+

Direct UPI outside the platform. The brand records the payment; the creator confirms receipt. That pair is the source of truth.

What if a Deal goes wrong?+

Either side can raise a dispute. The Deal freezes. There is no automated refund and no promised review clock — see Refunds.

Two doors

Make the work.
Or hire the person who does.

Creators install Identity. Brands sign up on the web.