What it costs

This page matches Terms. If they ever disagree, Terms win.

Creators

The Identity app is free. No subscription. No in-app purchases. Some Intelligence actions have a daily cap that resets every day.

Brands

Creating an account, browsing Media Kits, posting a Brief, and using the Deal room do not cost a platform fee today.

You pay the creator directly over UPI. Identity records the amount, reference, and both confirmations. That receipt is the money record. Identity is not a payment processor and does not take a cut of that transfer today.

If a fee arrives later

A platform fee is an open product question. If Identity ever invoices one, we will say so here and in Terms with at least 14 days’ notice. Until then, landing pages that once said “10%” are wrong — this page is the source.