For brands

Hire from a live Media Kit

Every public kit Identity shows carries metrics from the YouTube fetch — not a screenshot. You brief, contract, and pay the creator over UPI. Identity does not hold the money.

Create a brand account Browse creators

Discover

Search published Media Kits. Audience and views are API-pulled. Rates on a Pitch are for that brand, not a public price list Identity invented.

Brief

Post what you need. Creators apply from the app. Shortlist opens the Deal that already exists — it does not create a second one.

Deal room

Proposal, contract, Deliverables, messages. The server owns every status change. You cannot jump a Deal to paid from the browser.

UPI receipt

Pay the creator’s UPI ID. Record the reference. They confirm. That receipt is what Presence and the Deal read as paid.